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Why Sunday is the biggest online dating day of the year

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Cuffing season may be winding down, but there’s still Dating Sunday: the first Updated AM ET, Sun January 5, Match is expecting an 80% increase in new users on the website on Sunday — in , the site saw a 69% jump on.

It’s Valentine’s Day, a holiday commonly associated with couples but it is a big day for singles as well, singles who will probably be using a dating app of some kind. Online dating has become an increasingly prevalent way for people to meet over the past five years, especially in the week of Valentine’s Day. The increased traffic on such sites has led to more scam accounts stealing profiles to swindle legitimate users out of their cash. The best ways to fight back include researching an account by goggle searching images to check validity.

Keep conversations on the app, where the company will file them instead of texting on a personal number. If you do meet in person, find a very public location and tell a friend where you are going and who you are meeting.