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The Swipe Right Generation Turns 40

The digital era has helped fuel a surge in mobile and online dating among younger, tech-savvy generations. In fact, almost half of Americans today between the ages of 18 and 29 years old report having used a dating site or app to find a partner. For the millions of people around the world diving into the world of digital dating , there are dozens of online dating platforms to choose from.

Love Online: The Top Dating Sites for Millennials. by Rachel Zoosk claims to be the number one dating app on smart phones, and for a good reason. The app​.

The idea of big brands opting to promote products or campaigns on dating apps like Tinder and Bumble may sound crazy, but for many, it has been a great way to get to those hard-to-reach Millennial and Gen Z demographics. Let us explain the method behind the madness. Graph from Global Web Index. So by marketing through a dating app, a brand will benefit from enormous reach and exposure to an audience who identify as being receptive to advertising.

Makes sense, right? Here are a few examples of brands swiping for success on dating apps:. Generating more than 1. Ford wanted to position its Mustang as an iconic model and raise brand awareness amongst a younger audience.